Setting Sail | Here's why Wakefit transitioned from mattress brand to home solutions provider

The Sequoia-backed company created a storm in the marketing sector last year, when it came up with the ‘sleep internship,’ which paid people to sleep. Today, this mattress company is evolving to a home solutions provider and is also reported to be in talks to raise $50 million. The round is expected to take its valuation to $350-400 million.

Started around five years ago, Wakefit has come a long way. The pandemic boosted the growth as more and more people bought comfortable furniture to work from home.

In today’s episode of Setting Sail, Ankit Garg, co-founder and CEO of Wakefit talks to Priyanka Sahay as to how the startup scaled the ladder in the market and what's in store next.