HomeNewsOpinionOp Sindoor will be the nucleus of BJP’s election drive

Op Sindoor will be the nucleus of BJP’s election drive

Elections to key states, beginning with Bihar this year and ending with West Bengal next summer, are ahead. Early signs indicate that Op Sindoor will be the focal point of BJP’s positioning. Harnessing emotional issues to its pitch to voters is an art the party has mastered and one that leaves its opponents without an answer

June 04, 2025 / 17:17 IST
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Modi
The race to campaign for state elections has begun. BJP has plans to use ‘Operation Sindoor’ for political gains.

By Sunil Gatade and Venkatesh Kesari  

There is a method in the madness. BJP is again mixing Hindutva with nationalism. It has consciously chosen the Operation Sindoor phraseology in the recent conflict with Pakistan. Prime Minister Narendra Modi is on familiar territory. Time will tell how much he can pull in this time.

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The race to campaign for state elections has begun. BJP might have dismissed reports that its workers plan to go door-to-door distributing sindoor (vermilion); the fact that plans are afoot to reach out to people from June 9, the first anniversary of the third term of Modi, is a signal that ‘Operation Sindoor’ will be politically exploited to the hilt.

 A potent blend in elections