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HomeNewsOpinionBJP’s master message was the defining feature of 2024’s political mobilisation

BJP’s master message was the defining feature of 2024’s political mobilisation

Percolation of BJP’s ideology allowed the party to overcome negative effects of economic hardship felt by a section of voters. It also set the template for the polity, with other political formations pushed into a reactive mode

December 26, 2024 / 15:00 IST
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Suhas Palshikar

As the year of Lok Sabha election, much public focus this year was on who wins, how and what that means. This was natural. But now, elections are almost six months behind us and we can take a re-look at what message this year gave, what continuity that message contains and what larger implications for political culture of the country stem from that message.

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Partisans of the BJP may proffer development as the message; supporters of INDIA bloc would point to cronyism as the message; gullible media and economists will lap up to ‘India story’ as the proud message. The first and the third predictably overlap because they originate in a common delusional approach that chooses to ignore many distortions and skews in the economy. The message of cronyism is attractive for opponents of the ruling party but has so far failed to resonate with the general public.

During the campaign, the INDIA bloc in fact identified a more pertinent message of the year: unemployment and economic misery of the large sections. In terms of popular perceptions, these issues certainly had much relevance: in Lokniti’s pre-election survey (with which this author is associated), more than half the respondents mentioned price rise or unemployment as issues that would be upper most in their minds at the time of voting. Similarly, in the post-election survey, a whopping 58 percent listed either of these economic issues or poverty as the most disliked things about the Modi government.