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Carbon technology in shoes: How it works, top brands, cost-benefit analysis

Plus, carbon-technology running shoes under Rs 25,000 from brands such as Nike, Puma, Adidas and Asics.

June 11, 2023 / 11:53 IST
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You will need to have a separate pair of shoes for training if you go for the carbon shoes for race day. This is because carbon shoes tend to wear off quicker than training shoes. (Photo by Run 4 FFWPU via Pexels)

For those who have signed up for races this year, the preparation begins around this time of the year. Especially those who are looking to run the World Marathon Majors such as the Berlin Marathon in September, Chicago Marathon in October or the New York City Marathon in November or one of the alternatives to these races, the training cycle has either just started or is about to start. This is also the right time to figure out your race-day shoes. If you are wondering whether you should invest in carbon shoes, you are in the right place.

Since 2017, carbon technology has generated interest, debate and, above all, curiosity. Nike had just announced the technology with their outrageous Breaking 2 challenge. Handpicked long-distance runners were attempting to run the full marathon distance in under 2 hours powered by Nike’s newly designed shoes that had a carbon plate in the sole. That attempt wasn’t successful — Kenya’s Eliud Kipchoge, arguably the greatest long-distance runner ever, missed it by just 25 seconds. But it was validation enough that carbon technology was the future of running.

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By the time the delayed Tokyo Olympics took place in the summer of 2021, every brand had a pair of carbon shoes on the feet of their athletes. Even the track racing spikes had incorporated carbon technology. Rebuke from some top stars worked as free advertisement for the shoes. What was once a difficult-to-acquire shoe flooded the market shortly after the Olympics. Every sports brand had multiple carbon shoe offerings at various price points. For example, Asics has carbon shoes between Rs 13,000 and Rs 22,000, points out Rajat Khurana, managing director Asics, India and South Asia.