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Swiggy's Karthik Gurumurthy to exit and start his own venture

Gurumurthy plans to set up a chain of offline retail stores, similar to what Aldi does in Germany. Swiggy has hired former Amazon executive Dipak Krishnamani to head Swiggy Mall

November 03, 2023 / 18:29 IST
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In March, Gurumurthy, who built Swiggy Instamart, had gone on a sabbatical, but returned in May to head Swiggy Mall.

Karthik Gurumurthy, Senior Vice-President (SVP) at Swiggy, is set to exit the food delivery giant and start his own venture, people aware of the developments told Moneycontrol.

In March, Gurumurthy, who built Swiggy Instamart, had gone on a sabbatical but returned in May to head Swiggy Mall. Swiggy Mall was earlier called Swiggy Maxx and is a hyperlocal online shopping destination.

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The latest venture will not be very different from what Swiggy does but will be in the offline space. “Think of Karthik’s latest venture as an Aldi and what it does in Germany. That low-cost physical store model will be replicated here,” one of the persons said.

“His expertise in food and food and vegetables (F&V) is understandable, he has entirely built Swiggy Instamart so he understands the space. Any venture fund will be willing to fund him,” the person added.