HomeNewsBusinessStoryboard18 | Decoding govt’s new guidelines on celebrity endorsements & surrogate ads
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Storyboard18 | Decoding govt’s new guidelines on celebrity endorsements & surrogate ads

The government’s latest guidelines around celebrity brand endorsers, ads targeting kids and surrogate advertising has created quite a stir. Here’s how it works.

Saumya Tewari & Kashmeera Sambamurthy
June 14, 2022 / 19:27 IST
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Clause 8 of the new guidelines says that ads for junk foods can no longer be shown during a program meant for children or on a channel meant exclusively for children, but it doesn't clearly state what comes under junk food. (Representational image)
Clause 8 of the new guidelines says that ads for junk foods can no longer be shown during a program meant for children or on a channel meant exclusively for children, but it doesn't clearly state what comes under junk food. (Representational image)
Saumya Tewari is Assistant Editor of Storyboard. Storyboard is Network18's flagship platform focussed on the advertising & marketing community and a leading source of news and analyses on the business of brands.
Kashmeera Sambamurthy
first published: Jun 14, 2022 07:25 pm

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