Upbeat on Dish TV, Zee Ent on back of IPL season 9: Edelweiss

The Indian Premier League 2016 Season 9 kick starts with an opening ceremony at NSCI grounds. The season will last for all of 48 days.  Abneesh Roy, Associate Director, Edelweiss Securities in an interview to CNBC-TV18 tells how one can cash in on this opportunity by investing in stocks. According to him, the viewership in the ninth edition of the cricket tournament, will continue to be strong with revenues going up 10-15 percent. This time around revenues are likely to be to the tune of Rs 1200 crore, he says. The house has picked Zee Entertainment, Dish TV as likely gainers. However, Also Sun TV, United Spirits which own teams will likely see gains.He also likes PVR on back of some upcoming movie releases like Shah Rukh Khan's 'Fan' and Jungle Book.

The house view is that absence of Sachin Tendulkar & Rahul Dravid is unlikely to impact viewership, says Roy, especially with the broadcasters and multiplexes better prepared this time around.

Ad rates likely to go up 5-7 percent, and with Sony Pictures Network slated to telecast the tournament on 5 channels, it is sure to benefit a lot, says Roy.

Demand for advertising is high, says Roy and so, Chinese mobile companies are spending a lot on different media streams apart from the usual auto, FMCG and e-commerce players cashing in on this opportunity.