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India does not have a culture of excellence, says Cred's Kunal Shah

Kunal Shah said the ability to adapt will be critical for startups as emerging technologies like AI reshape industries such as BPO and IT services.

May 22, 2025 / 14:37 IST
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Fintech firm Cred founder Kunal Shah has criticised India’s startup ecosystem for lacking a culture of excellence, saying many companies are built on comparisons rather than core innovation.

“We like to compare ourselves too early before we drive ourselves to excellence… Excellence is not a culture yet in India,” Shah said on May 22 at the Prosus’ Luminate event in Bengaluru.

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Shah pointed out that while India has the potential to develop unique strengths, much of the innovation comes from wading through constraints.

“You will see many companies coming in that direction. We will have our own edge on how we approach the market,” he said.