Reliance Brands partners with Maison Valentino to launch the brand in India

Reliance Brands Limited (RBL), a unit of Reliance Industries, and Maison Valentino said on July 21 they have entered into a long-term distribution arrangement to bring the iconic Italian fashion brand to India.

Through this long-term agreement, RBL will team up with Valentino to launch its first boutique in Delhi, followed by a flagship store in Mumbai. The flagship store in Mumbai will open soon after the first location, which is scheduled to open in 2022 by the end of the summer. The stores will carry the Valentino brand's whole line of menswear, womenswear, footwear, and accessories.

The joint statement said a revamped store concept designed to respond to developments in the retail business will be made possible by the new long-term distribution agreement.

“Valentino needs no introduction in India. Founded by the legendary Italian fashion designer Valentino Garavani and Giancarlo Giammetti, Valentino has gone through impactful creative evolution under the current Creative Director Pierpaolo Piccioli and CEO Jacopo Venturini heralding the brand into contemporary luxury while leveraging its heritage as the most established Italian Maison de Couture,” said Darshan Mehta, MD of Reliance Brands Limited.