New Delhi, Aug 26, 2014: Snapdeal.com, India’s largest online marketplace and Tata Value Homes have entered into a first-of-its-kind, strategic and exclusive partnership. With this partnership, Snapdeal.com will now foray into the real estate category and start selling apartments by the real estate major on its site. Together, the brands will work towards revolutionizing the real estate sector in India.
As part of this exclusive partnership, Snapdeal.com and Tata Value Homes will together offer online booking of all Tata Value Homes projects on the website. Now, the 25 million+ Snapdeal members will be able to book a home online by paying just Rs 30,000. For the launch period, Tata Value Homes will also offer an exclusive benefit for a limited period to customers who book through Snapdeal. Under this, each customer will get Rs 10,000 per month for a year on booking any of the Tata Value Homes property on Snapdeal.com.Bookings will open on 28th August at 10 am on Snapdeal.com.
Talking about the new partnership, Kunal Bahl, CEO and Co-founder at Snapdeal.com said, “At Snapdeal.com, our vision is to create life changing experiences for both our buyers and sellers. Buying a home is one of the most important and life changing events for in our lives. In line with this, we want to bring our promise of ease and best value to the real estate category as well. We have partnered with TATA Value Homes as it stands out in the industry with quality construction, ethical and transparent business practices. We have changed the way consumers shop. Now we intend to change the way they buy their homes.”
Pawan Sarda, Head Marketing Tata Value Homes said, Today India is buying increasingly on online space. We always strive for excellence with innovative ways to reach our customers. From our number, we have seen that 70%of our customers come from the online medium. In addition to reaching out, online , also plays a big role in influencing them. Our success in selling homes online is a testimonial to the above. We strongly believe that India is ready to buy homes online and hence a partnership with Snapdeal will help us revolutionize the Industry. Snapdeal being one of the largest online marketplaces in India and a strong base of customers will help us reach out to a larger audience base making home buying a click away.”About Snapdeal.comOften referred to as the “Alibaba of India”, Snapdeal’s vision is to create India’s most trusted digital marketplace that creates life-changing experiences for buyers and sellers. In February 2010, Kunal along with Rohit Bansal, started Snapdeal.com - India’s largest online marketplace, with the widest assortment of 5 million+ products across 500+ diverse categories from thousands of regional, national, and international brands and retailers. With over 25 million members and 50,000 sellers, Snapdeal.com is the shopping destination for internet users across the country, delivering to 5000+ cities and towns in India. The company witnessed phenomenal growth in 2013-14, growing 600% from 2013 to 2014, making it the fastest growing e-commerce company in India, through its leadership the m-commerce revolution in India, with around 60% of its orders coming from mobile phones.In its journey till now, Snapdeal has partnered with several global marquee investors such as BlackRock, Temasek, eBay Inc., Premji Invest, Intel Capital, Bessemer Venture Partners, among others.
About Tata Value HomesTata Value Homes Limited (TVHL) is 100% subsidiary of Tata Housing Development Company Limited, India's fastest growing pan-India real estate developer was established in 2010, to exclusively focus on value and affordable housing. The vision of Tata Value Homes is to be the largest home provider in India. Tata Value Homes has introduced two pan-India brands – Shubh Griha (Value Homes) and New Haven (Affordable Homes). Shubh Griha is currently being developed in Boisar, Vasind near Mumbai and Ahmedabad while New Haven is currently being developed at Boisar, Ahmedabad and Bengaluru.Since its inception in 2010, the company has grown exponentially establishing itself as the fastest growing real estate developer in India. Tata Value Homes has stood out in the industry with quality construction, ethical and transparent business practices, rapidly acquiring an image as a Quality Conscious and Reliable Developer.Today, Tata Value Homes is developing large townships and differentiated theme based projects in major and mini metros including Mediterranean themed project “La Montana” near Talegaon & a similar project “Santorini” in Chennai. All projects developed by Tata Value Homes are certified sustainable green developments, designed by top internationally renowned architects.
With presence in Mumbai, Talegaon, Pune, Ahmedabad, Bengaluru, Chennai & Kolkata; the company is now in the process of expanding its footprints to other parts of India across tier I and II cities.
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