HomeNewsBusinessPersonal FinanceWhy the Budget must incentivise millennial consumers

Why the Budget must incentivise millennial consumers

There are 440 million millennials, who make up 34 percent of the population and will be the driving force behind India’s growth in the coming decades

January 28, 2022 / 12:10 IST
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(Representative Image)
(Representative Image)

Sujith Narayanan

Every sector of the economy from financial services to agriculture along with each and every market segment in between has its own set of budget wish-list. Yet, there is one group whose interests unite them all – consumers.

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The individual consumer has, on the whole, been through exceptionally trying times over the past two years, emotionally, physically and financially. India’s economic growth has been largely driven by this section of stakeholders.

To ensure strong long-term growth, it is in the interest of all stakeholders to push for the consumer’s well-being, be it in terms of savings and investments to education and wealth. There are 440 million millennials, who make up 34 percent of the population and will be the driving force behind India’s growth over the coming decades.