HomeNewsBusinessPersonal FinanceWhere to invest Rs 10 lakh today? 100% in equities, says this army man-turned-financial planner, if your risk profile allows

Where to invest Rs 10 lakh today? 100% in equities, says this army man-turned-financial planner, if your risk profile allows

"An investor shouldn’t take long-term investing decisions based on how the market is doing today. Before getting started with investing, one should understand their risk profile and financial goals well," says Sanjeev Govila founder of Hum Fauji Financial Services

October 14, 2022 / 11:08 IST
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Col. (Retd) Sanjeev Govila, founder of Hum Fauji Financial Services, a financial advisory firm for people in the armed forces, believes that you should not let your emotions guide your investment decisions.
Col. (Retd) Sanjeev Govila, founder of Hum Fauji Financial Services, a financial advisory firm for people in the armed forces, believes that you should not let your emotions guide your investment decisions.

After serving in the Indian Army for three decades, Col (Retired) Sanjeev Govila opted for voluntary retirement in April 2010.

However, even though he bade goodbye to his career in uniform, he wasn’t yet done serving the country. Over the years, Govila had observed that the singular focus of most armed forces personnel was to serve the nation, which meant that they paid little attention to securing their personal finances during their years of active service.

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Two years before retirement, Govila decided that he wanted to become a financial advisor, and his services would be reserved exclusively for those who serve in the armed forces and their families.

Along with his wife Bindu Govila, he set up Hum Fauji Financial Services, a SEBI-registered financial advisory firm. Today, his firm boasts of 3,300 clients in India and abroad, with assets under management of Rs 870 crore. Though Govila’s firm caters only to armed forces personnel, it does make an exception for widows from civilian backgrounds.