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Wedding loans: Are Gen Zs, millennials risking their financial future in pursuit of social media ‘likes’?

A growing number of younger couples in India are choosing to self-fund their weddings, but nearly 26 percent are using personal loans to cover costs. Destination weddings and personalised experiences are key drivers of this trend. However, financial advisors warn of high interest rates, potential penalties, and impact on credit scores.

November 13, 2024 / 07:38 IST
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The key drivers for a wedding loan trend are desire for personalisation and unique experiences, destination or themed weddings that need extra funds.

The wedding industry is witnessing a significant shift, with millennials opting to self-fund their special day, not wanting to burden their parents. While this gesture is thoughtful, it's most feasible when the couple has already set aside funds; otherwise, they need to borrow.

To cover escalating costs, couples are increasingly turning to personal loans specifically tailored for wedding financing.

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The key drivers for a wedding loan trend are the desire for personalisation, unique experiences, and destination or themed weddings, which are driven by the need for validation and 'likes' on social media such as Instagram.

According to the IndiaLends Wedding Spends Report 2.0, about 26 percent of brides and grooms who plan to self-fund their weddings consider personal loans. Of those considering borrowing, 68 percent plan to borrow between Rs 1 lakh and Rs 5 lakh. The survey, which polled 1,200 millennials, was conducted in October–November 2023.