HomeNewsBusinessPersonal FinanceInvestor Diaries: Here’s what a customer visit to a Tanishq outlet tells you -- that its financial statements won't
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Investor Diaries: Here’s what a customer visit to a Tanishq outlet tells you -- that its financial statements won't

Based on my experience, I can confidently say, that unlike unorganized jewellers, Tanishq doesn’t befool its customers by making money in any of the illegitimate ways.

January 28, 2019 / 19:50 IST
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Tanishq store
Tanishq store

Jatin Khemani

The beauty about being in investing profession is that your mind is always curious and observing even when you aren’t ‘working’. Any occasion — a family holiday, house renovation or wedding — can effortlessly translate into scuttlebutt (primary research) where you experience so many products and services as a consumer, get to interact with dealers and also get to observe your family and other consumers engaging with those products and brands.

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I had one such wonderful experience recently. There was a wedding in my family and like all Indian weddings, it meant shopping jewellery for the couple, relatives, gifting, etc. My family and relatives have been traditionally dealing with two jewellers in our neighborhood who belong to same community (Sindhi) - one of them specializes in gold jewellery and other in diamond studded.

This time my family wasn’t happy with the designs these two stores offered and so they visited six-seven other mom & pop stores only to find none as a good place to buy from.