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Millionaires avoid safety protect risk

Why do most people avoid risk? The reason…they equate risk with loss. For them, taking risk is as good as losing money. That being the case, they prefer to keep their money in safe places e.g. the bank deposits. The word risk evokes fear. Therefore, the natural reaction is to look for safety.

September 21, 2011 / 16:59 IST
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In an earlier column 'Why millionaires are millionaires' Sanjay Matai had talked about millionaires considering risk as their friend not a foe. In this excerpt from his book 'Millionaires don

first published: Sep 21, 2011 04:49 pm

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