Nykaa, a beauty products retailer, has entered the competitive wellness and professional beauty services sector. It has established a partnership with ELCA Cosmetics, an Estee Lauder Companies India affiliate, with the goal of launching Aveda X Nykaa-branded luxury unisex hair care salons in India.
Estée Lauder Companies Inc, based in New York, owns a number of global businesses, including Aveda, a leading vegan hair, skin, and body care line.
The Aveda X Nykaa salon features spa rooms, manicure and pedicure stations, as well as hair and cosmetics stations, in addition to hair treatments such as haircuts, colour, and style.
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The Aveda X Nykaa salon will be a one-stop shop for 100% vegan premium hair services, with a focus on offering luxury hair services.
The salons will be launched by ELCA Cosmetics Private Limited and FSN Brands Marketing Private Limited, a subsidiary of FSN E-Commerce Ventures Limited, which operates Nykaa.
The first Aveda X Nykaa brand salon will open in Bengaluru. After that, Aveda will concentrate on Delhi-NCR and Mumbai, with a total of three salons set to open this year. The two corporations refused to reveal their funding details.
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By growing Aveda's exclusive network of salons and using Nykaa's understanding of the Indian market, the salons hope to set new industry standards.
According to the firms, the alliance would make use of Nykaa's retail and Indian beauty expertise, as well as Aveda's performance and clean beauty products.
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