SIPs are white knight for battered MF industry

Systematic investment plans (SIPs) have become the white knight for the battered mutual fund industry, reports CNBC-TV18's Vidhi Godiawala and Mitra Joshi.

2011 has begun on a strong note for the mutual fund industry. Experts say January saw inflows of Rs 8,000 crore against last year's monthly average of Rs 4,000 crore. And February added a cool Rs 7,000 crore to the kitty. And SIPs, they say, have played a significant role in this increase in inflows. A Balasubramaniam, CEO, Birla Sun Life Mutual Fund said,