Worst not over for global eco; mood cautious: Martin Sorell

The mood in the market remains cautions and businesses are still rsik averse, says Martin Sorell, CEP, WPP.

Speaking to CNBC-TV18’s Menaka Doshi on the sidelines of the Davos 2014, the spotlight of the World Economic Forum, he said, “CEOs who run companies are cautious. That is one of the biggest things that we see as unwillingness to take risks and the slowing down of the fast growth markets - although they grow faster than the slow growth markets. India being a good example of the slowing down has made people more risk averse,”

He further cautioned that concerns in the Euro zone, Middle East, hard soft landing in the BRICS and the US deficit are not out of the way yet.

According to him, one should not assume that the crisis is over. “The long shot is to take our eyes of some of the fundamental issues that we have,” he added.