Ankur Rudra, vice president, Ambit Capital says tariff wars taking place in telecom sector is unlikely now as all companies are now focusing on data services.
Speaking to CNBC-TV18, Rudra says even the recently concluded telecom auction saw a more attention on data services than voice services.
On the acquisition of Loop Mobile by Bharti Airtel, Rudra says the deal is not expensive from Bharti’s point of view and the company can extract operating leverage from Loop.
“The deal will aid Bharti’s data revenue in Mumbai,” he adds.
Rudra further adds that Bharti Airtel will launch a marketing blitzkrieg in order to attract Loop’s customers to its 3G data plans.
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