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India’s wealth engine turns domestic, but behaviour still trails the money

What’s emerging is a very different wealth ecosystem — deeply domestic, tax-aware, and product-diversified, yet still learning to overcome its emotional impulses. The flow of money has matured. Investor temperament hasn’t.

October 21, 2025 / 22:35 IST
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The balance of market power in India has shifted. In The Wealth Formula's latest, Diwali special roundtable, in conversation with N Mahalakshmi, India's top private bankers spoke on how foreign flows have turned episodic. All of it as domestic investors continue to feed the liquidity that keeps markets buoyant — through systematic inflows into mutual funds, PMS and alternate assets.

“In the last four years, domestic institutions have put in Rs 15.5 lakh crore into equities — 5X the previous eight years,” said Feroz Azeez, Deputy CEO, Anand Rathi Wealth. “Even if the market corrects by 10/20 percent, there’s more demand than supply from local investors.”

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The scale of that shift is staggering. Azeez estimates that monthly SIP flows could hit Rs 48,000 crore within two years, taking cumulative domestic inflows to over Rs 54 lakh crore by the end of the decade.

But what hasn’t changed is investor behaviour. “When values become larger, recency biases become stronger,” Azeez said. “Smart money isn’t always smart — sometimes retail portfolios show better risk-adjusted returns than Rs 100-crore ones.”