Shares of Hexaware Technologies rose 3 percent to Rs 828 after the company announced a partnership with the San Francisco Unicorns, a Major League Cricket (MLC) team. The collaboration, which runs through the 2026 season, includes Hexaware branding on the team’s helmets and caps, along with perimeter signage at matches.
The IT services firm said the partnership aligns with its focus on community engagement and digital solutions in sports. The San Francisco Unicorns, which reached the 2024 MLC Championship final, are preparing for their third season in 2025, with matches set to be played in the Bay Area, Texas, and North Carolina.
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Anand Rajaraman, co-owner of the San Francisco Unicorns, welcomed Hexaware Technologies as an official partner, stating that the company’s focus on innovation and excellence aligns with the team’s vision for the future of cricket. He added that the collaboration would not only enhance the Unicorns' capabilities but also strengthen their engagement with fans and communities worldwide.
R Srikrishna, CEO and Executive Director of Hexaware said the company is committed to using technology to create exceptional experiences. Partnering with the Unicorns, he noted, reflects this mission, as Hexaware aims to bring innovation to cricket while fostering deeper connections with fans.
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The company recently debuted on the bourses on February 19. The stock made a subdued listing on the stock exchanges after a decent subscription of over 2 times to its issue in the primary market the week before.
The Rs 8,750-crore Hexaware Technologies IPO, which was open for subscription between February 12-14, garnered a 2.66 times subscription. The issue had a price band of Rs 674 - 708 per share. The company had raised Rs 2,598 crore from anchor investors.
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Hexaware’s public issue is the largest in India’s IT services sector since Tata Consultancy Services’ Rs 4,700-crore IPO more than two decades ago. At the upper price band of Rs 708 per share, the company is valued at over Rs 43,000 crore.
Hexaware Technologies' shares price closed at Rs 812, higher by 1.4 percent from the last close on the NSE.
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