HomeNewsBusinessMarketsHere's why sticking to a strategy is key to generating long-term returns

Here's why sticking to a strategy is key to generating long-term returns

The key is to stick to a strategy and not to flirt around with the flavor of seasons. Stay the course to smell the roses, however hard one is being hounded.

September 18, 2020 / 12:20 IST
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The secret of getting ahead is getting started, said American writer Mark Twain.

But, he left something unsaid that is far more important from an investing perspective; once "started", the key is "staying put".

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Like the proverbial Zen paradox, the best way to move ahead is to stand still.

Switching strategies (from value to momentum or vice-versa or from small to large-cap etc.) to suit the flavour of the season is a recipe for disaster, especially in the investing world. Rolling stones hardly gather moss. In stillness, there is greater dynamism.
Value Is Dead, Long Live Value

In 2017, at the peak of the bull market for smallcaps, value investing was applauded as a glorified virtue. Through 2018 to 2020, in the bear market (in small and midcaps), it was vilified as a vice.