Shares of Aditya Birla Lifestyle Brands Limited (ABLBL) got listed at Rs 167 apiece on NSE and at Rs 167.75 on BSE on June 23, following its demerger from Aditya Birla Retail and Fashion Limited (ABFRL), implying a market capitalistion of Rs 21,000 crore. The discovered price was Rs 171 per share.
The stock will be placed in the list of T Group of Securities and will be in the Trade-for-Trade segment for 10 trading day, said BSE.
Under the scheme of arrangement, ABFRL has demerged its Madura Fashion & Lifestyle (MFL) business and vested it into Aditya Birla Lifestyle Brands.
Shareholders, who had shares of Aditya Birla Fashion as of closing on May 21, will be eligible to avail shares of the demerged entity.
Shareholders of Aditya Birla Fashion will be eligible to receive one share of the demerged entity, Aditya Birla Lifestyle Brands Ltd., for every one share that they own as of the record date.
The western wear legacy brands, growth brands like Reebok, American Eagle and Van Heusen innerwear will all be housed under the demerged entity, Aditya Birla Lifestyle Brands Ltd.
Brands such as Louis Philippe, Van Heusen, Allen Solly, Peter England, will also be part of the demerged entity.
Aditya Birla Fashion and Retail will house brands like Pantaloons, the Ethnic Segment housed under TCNS Clothing, designer brands of Sabyasachi, Tarun Tahiliani, Masaba, Shantanu-Nikhil, Premium brands like Tasva, Jaypore, and luxury retail brands like The Collective.
"With this diverse portfolio of strong brands and access to free cash flow, the business is poised to pursue an aggressive growth trajectory. It is expected to double in scale with improved profitability over the next five years, reinforcing its position as one of the largest branded fashion players in the country," said Aditya Birla Lifestyle Brands in a press release.
Kumar Mangalam Birla, Chairman, Aditya Birla Group said: “This moment marks both a recognition of the progress we have made and a clear signal of the scale of opportunity that lies ahead. India stands at the cusp of a transformative growth phase, with consumption poised to be a primary driver. ABLBL’s foundation is built on enduring strengths that set it apart in a competitive market. Our ambition is clear. To build India’s first portfolio of billion-dollar brands in fashion and lifestyle.”
Ashish Dikshit, Managing Director, Aditya Birla Lifestyle Brands Limited said: “As ABLBL embarks on this new chapter as a listed company, we do so with humility, a deep sense of responsibility, and unwavering confidence in our vision. On behalf of the entire ABLBL team, I extend heartfelt gratitude to our partners, investors and all our stakeholders for their enduring trust and support. We are energized by the opportunities ahead and look forward to building, together, India’s next generation of iconic brands.”
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