Havells India ties up with Jumbo group to sell kitchen appliances in UAE

Electrical goods company Havells India has  partnered UAE-based Jumbo group to enter the kitchen appliances market in the Emirate.

The Jumbo group is a distributor of consumer electronics and technology products in the United Arab Emirate, the Indian company said in a statement to exchanges on June 10.

The move would see Havells India bolster its product portfolio and expand its market presence, while the Jumbo group would get to amplify its reach in West Asia, the filing said.

"This collaboration not only marks a significant step in strengthening Havells' brand presence but also in expanding our channel reach to significantly enhance customer access to our innovative products,” Havells India senior vice president Rahul Murgai said.