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Have you noticed? The rich don’t keep all their money in one asset all the time—they constantly hunt for better bets that will make them even richer. In other words, when one asset class loses sheen, money moves to the other.
Why am I saying this?
There is a very interesting trend that is shaping up quickly. The high rollers are shaking things up, diving headfirst into cryptocurrencies as traditional investments like stocks and gold hit a rough patch.
With the share market wobbling under global pressures and gold prices at all-time highs but offering little growth, the country’s high-net-worth individuals (HNIs) and family offices are turning their attention to digital assets.
Bitcoin’s jaw-dropping climb past $120,000 has only added fuel to this fire, backed by a surge in institutional interest and game-changing laws being discussed in the United States, as my colleague Shishir Asthana points out in his article.
Bitcoin hit a mind-boggling $123,153.22 on July 14, 2025, racking up a 26.7% gain this year alone.
As per reports, the entire crypto market is now worth around $3.8 trillion, giving giants like Nvidia a run for their money. While a weaker US dollar has played a part in Bitcoin’s rise, the real story lies in the rising confidence-- big companies and institutional investors snapping up digital currencies like never before.
India’s banking regulator has always maintained that crypto is a risky asset and doesn’t have an underlying. At least, that’s the case so far.
Indian Crypto Wave
In India, platforms like CoinDCX are buzzing with activity as wealthy investors pour serious money into crypto, moving from cautious dabbling to full-on commitment.
The big trigger for this global crypto fever is what’s being called “Crypto Week” in the US, which kicked off on July 14, 2025. American lawmakers are debating three major bills—the Genius Act, the Clarity Act, and the Anti-CBDC Surveillance State Act—that could change the game for digital assets.
The Genius Act is a big deal, laying the groundwork for regulating stablecoins, which are cryptocurrencies tied to the US dollar to keep their value steady. The Clarity Act will sort out who’s in charge—whether it’s the Securities and Exchange Commission or the Commodity Futures Trading Commission—making life easier for crypto platforms.
The Anti-CBDC Surveillance State Act, meanwhile, is about stopping a government-controlled digital currency, giving private players more room to shine.
Trump’s Card
US President Donald Trump is doubling down on his pro-crypto stance. Since winning his second term in November 2024, he’s been pushing hard to make America the “crypto capital of the world,” even signing an executive order to back this up.
Trump has also jumped into the crypto game himself with projects like World Liberty Financial.
The excitement is contagious—Bitcoin exchange-traded funds (ETFs) saw a massive $1.18 billion pour in on July 10, 2025. Companies like Strategy and Trump Media & Technology Group are going all-in, with the latter even pitching a “Crypto Blue Chip ETF” that’s heavily loaded with Bitcoin.
For India’s wealthy, crypto is becoming the next big option as traditional markets falter. The stock market’s been a rollercoaster, rattled by global trade tensions, and gold, while a safe bet, isn’t exactly setting pulses racing with returns.
Cryptocurrencies, on the other hand, are seen as a smart way to beat inflation and dodge geopolitical headaches.
Bitcoin, often called “digital gold” because there’s only so much of it out there, is looking like a solid bet.
Local exchanges say HNIs aren’t just testing the waters anymore—they’re diving in with big chunks of their portfolios, a trend that picked up steam after Trump’s election and shows no signs of slowing.
Crypto world is buzzing
It’s not just Bitcoin stealing the show. Ether, the second-biggest cryptocurrency, touched a five-month high of $3,048.20, and smaller players like XRP and Uniswap are also making waves. In the US, institutional money is flooding in, with $15 billion invested in Bitcoin ETFs over the last two months, according to industry insiders.
Even big names like Amazon and Walmart are reportedly mulling over launching their own stablecoins to make customer transactions smoother, showing how crypto is becoming part of everyday finance.
So, what’s next?
For Indian investors, the US’s push for clear crypto rules is a ray of hope. India’s crypto scene has been stuck in a grey area, with a one percent tax at source driving some traders to overseas platforms. But if the US can get its act together with solid regulations, it might nudge India to do the same, paving the way for a proper crypto ecosystem.
It is increasingly looking like that digital currencies aren’t just a fad anymore—they’re rewriting the rules of global finance. For India’s rich, this is the moment to jump on board.
In other news, do read today’s Chart of the Day which discusses link between food inflation and headline CPI inflation over the years.
Investing insights from our research team
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India must stand up for gender equity for its vulnerable betis
US exit from Paris Agreement begins to bite
Markets
AI enters India’s family offices, but gut remains the guiding force
Technical Picks: NESTLEIND, LICHSGFIN, PAYTM, WIPRO.
Dinesh Unnikrishnan
Moneycontrol Pro
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