Dhoom 3 beats the highest opener record of Chennai Express and Krrish 3 grossing Rs 35 crore on its release day. Speaking to CNBC-TV18 on profit expectations, Pramod Arora, group president, PVR says if the movie runs for around three weeks in multiplexes and cinemas, the company may add Rs 40-50 crore to its kitty.
According to Arora, Dhoom 3 might enter in the elite Rs 300 crore club. PVR expects Q3 to be rangebound or slightly better than Q3 a year ago, though profits from this new blockbuster may get reflected only by Q4 this year.Also Read: Lower-cost surprises drive Hollywood toward record year
Below is the verbatim transcript of Pramod Arora’s interview on CNBC-TV18
Q: What do the collections look like for PVR? Does it look to set a new record in the film industry?
A: Undoubtedly, this is a phenomenal release and just over the weekend the collections have been Rs 14 crore which is up as good as 40 percent over the last movie of Amir Khan. So, it is undoubtedly one of the biggest releases the industry has seen over the last decade or so and the anticipation is that it will enter the Rs 300 crore club which the bollywood industry has been talking about. So, that exclusive club of movies that can give Rs 300 crore at the box office could be this movie and this is slated for big revenue for all the multiplexes as well as the cinemas.
Q: For PVR, what are you anticipating the gains could be on the back of this movie?
A: As of now, it is very difficult to percolate the numbers. But I do anticipate this movie to run for about three weeks and if that happens, we are talking about Rs 40-50 crore coming to us, which is huge.
Q: If you were to compare in retailers, same store comparison, if you were to compare like-to-like, would your Q3 be much better than your year ago Q3?
A: That will be very difficult because we are just getting 11 days of Dhoom 3 which will come up in Q3 and the balance would shift over to Q4. So Q4, we can justifiably say because it has Dhoom 3, it has Jai Ho and many other blockbusters that are slated for Q4 which will be very big vis-à-vis Q4 or any other year before. But as far as Q3 is concerned, we still need to look at how much Dhoom 3 compensates for the movies which haven't done so well. But it looks like that we would be range bound or a little better than the same quarter last year.
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