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Future Grp prioritising food, fashion; focusing 3 verticals

"We are seeing some trends which we didn't see 2.5 years back. We think gluten free emerged as a huge trend. Some 2.5 years back, the awareness on celluloid diseases wasn't as large as what it is today," says Avni Biyani.

January 08, 2014 / 22:31 IST
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The Future Group has added a posh supermarket to its retail stores under the brand name of Foodhall. Avni Biyani, concept head, Foodhall told CNBC-TV18 that the company's debt position is improving since it has started focusing on simplification of operations.

Below is the edited transcript of the interviewQ: What do you think about the Food Hall?A: When we first had Food Hall, it was not what we wanted and envisioned it to be. So, it has grown overtime, the format has grown, as people, we have grown. We have understood our consumers better, we have understood the market better and we have understood the format better.

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Q: How has the consumption pattern changed?

A: We are seeing some trends which we didn't see 2.5 years back. We think gluten free emerged as a huge trend. Some 2.5 years back, the awareness on celluloid diseases wasn't as large as what it is today. So, we had to tweak our assortment and are keeping many more gluten free products. We are introducing gluten free bread, gluten free cookies.