It's been a good week for four-year old mobile recharge platform FreeCharge. The company announced that it had secured additional funding of Rs 200 crore to build its transactional advertising offerings, and also launched its debut advertising campaign. Conceptualized by Lowe Lintas, the campaign seeks to build an emotional bond with the core TG - the youth. Take a look.
Freecharge is targeting one million transactions a day by March next year, and hopes to expand its current 10 million strong base of registered users.
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