Festive Pulse Meter: Glimpse of pre-festive demand for jewellery

Every year, India consumes 850-950 tonnes of gold with rural consumption being about 60 percent. There has been 16-17 percent rise in gold prices since the beginning of the year which has kept buyers subdued. However, good monsoon and macro indicators may increase buying in second half of FY17. In the first part of CNBC-TV18’s series 'Festive Pulse Meter', that looks at consumption demand across sectors and what role the festive season will play in building India's consumption story , media house’s in-house reporter Priya Sheth gives a status check on the pre-festive mood in the jewellery segment. Watch video for more