Driving consumption key for FMCG cos: Pepsi India CEO

India is a big consumer market, and every Fast-Moving Consumer Goods (FMCG) company has done its fair bit to penetrate the market by selling in small packets and sachets, says PepsiCo India's Chief Executive Officer D Shivakumar. Hence he feels the biggest trick for FMCGs to become successful is to drive consumption.The key in today's world is to give the customers more choice, says Shivakumar.The market for FMCGs in India is only a twelfth of China's today. But the growth rate suggests it will be half of China very soon, says Ajay Kaul, Chief Executive Officer, Jubilant Foodworks.While Shivakumar says PepsiCo has started giving healthier alternatives to its present products, Kaul says fast-food is a guilty pleasure for consumers and they don't mind indulging it in moderation.Watch video for more.