SAB TV, the general entertainment channel owned by Multi Screen Media (MSM), today said it is focusing on enhancing its reach and increasing fresh content to drive future growth.
The channel has witnessed 400% increase in its revenues in the last three years, SAB TV Executive Vice-President and Business Head Anooj Kapoor said.
"The channel has seen a 400% growth in revenues in the last three years and going ahead we are investing in technology to reach out to more people and add more hours of programming to drive the growth," Kapoor told PTI.
He, however, did not divulge exact revenue and investment figures citing company policy as the reason. Currently SAB TV is available to 43 people out of 100, Kapoor said.
"It is very important for us to increase our reach, for which we are making huge investment in technology," he said.
The channel that broadcasts family programmes in comedy genre attracts a host of advertisers from the consumer goods segment.
SAB TV today announced launch of a new programme and said atleast three-four new productions will be launched by the end of this year.
"Till three years back, SAB had 30 advertisers and now we have 80 companies (advertisers) with us," Kapoor said.
He said, the channel's subscription and advertising revenue is in the ratio of 1:4.
"We also keep increasing our advertising rates from time to time and will continue to do so going ahead in order to drive profitability," he added.
Launched in 2000 by Sri Adhikari Brothers, SAB TV was acquired by MSM in 2005 and was transformed into a youth-centric channel.
It was however repositioned as a comedy-centric channel.
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