High input price is new normal: FMCG cos

Consumer products companies have accepted the unabated commodity cost inflation as the new normal, reports The Times of India.

Companies like Hindustan Unilever (HUL) and Marico are working on strategies to remain calibrated on product pricing. This could well set a trend for other FMCG companies to follow the report says.

HUL is closely observing costs on a weekly basis and is not in a hurry to take any drastic decision. Marico, on the other hand, has decided to move away from the commodity part of the business and focus on value-addition and innovation, the report adds.

Source: The Times of India