There is a lot of activity at Future Group. After Future Retail's mega merger with Bharti Retail, Future Consumer Enterprises is all set to buy the consumer business of Grasim Industries.
Sources say this deal is valued at Rs 10 crore and will help Future Consumer diversify into new business niches.
Future Consumer will acquire the manufacturing, branding and distribution business of Grasim's homecare and baby care products. This translates into the acquisition of prominent brands like Kara, Puretta, Handy's and Prim, thereby boosting Future Consumer's non-food portfolio.
It will also add to its already existing portfolio of brands like Clean Mate, Tasty Treat and Think Skin.
Remember, the Aditya Birla Group had forayed into the FMCG space with the launch of personal and homecare brands through Birla Cellulose in 2008-09. Now, this deal with Future Group is expected to close by June 2015 and will also help the Aditya Birla Group to focus on its core business.
Discover the latest Business News, Sensex, and Nifty updates. Obtain Personal Finance insights, tax queries, and expert opinions on Moneycontrol or download the Moneycontrol App to stay updated!
