Bajaj Auto to launch three 'Avenger' motorcycles this week

Bajaj Auto is all set to launch three 'Avenger' motorcycles this week. It expects sales from new avenger series to jump to 20,000 units per month. Currently Avenger sales stand at about 4,000 units/month.

The company will also be launching a new motorcycle brand after a decade. Right now, it has three brands - Discover, Pulsar and the Platina.

The new Avenger series will be really significant in the sports segment. Bajaj Auto says there is a need for a new motorcycle brand in the executive segment and that the company has 19 percent market share in motorcycle segment. The company plans to increase market share to 23percent by FY16-end.

Sources say the new motorcycle brand will be positioned alongside Discover, though Discover brand will not be phased out. Discover currently has market share of around 10-12 percent.