For Nestle, India a great flavour to bet on for the future!

Despite high inflation and rising raw material prices, global nutrition major Nestle says India remains an important and attractive market and as it expands its India footprint, the focus will be on coffee, dairy & confectionary and noodles, reports CNBC-TV18's Sunanda Jayaseelan.

Nestle, which owns the Nescafe brand, wants more Indians to wake up to their coffee every morning. Its biggest hurdle is not stiff competition, but the fact that though India is the world's fifth largest producer of coffee, domestic consumption is very low.
 
To right this imbalance, it has started at the grass-roots level, literally. Through initiatives in coffee-growing areas like Coorg in Karnataka it works with farmers on aspects like coffee farming, production and eventually consumption.

Nandu Nandkishore, executive vice president, Nestle, says,