Amul ranked as world's strongest food brand, dairy brand by UK's Brand Finance

As per the report, Amul has risen from second rank in 2023 to become the world’s strongest food brand in 2024, with a Brand Strength Index (BSI) score of 91.0 out of 100 and an AAA+ rating.

"Amul’s brand strength is attributed to its strong performance in familiarity, consideration, and recommendation metrics," the statement said.

Among the top 50 global brands listed in the report, Amul is the only Indian brand to be featured and recognised for its achievements.

Brand Amul is marketed by the Gujarat Cooperative Milk Marketing Federation, the largest farmers-owned cooperative in the world.

Amul MD Jayen Mehta said, "This is indeed a proud moment for the entire Amul team and our 36 lakh farmers, who have contributed to build and nurture this brand. We have always believed Amul’s currency is not milk, but trust, and it is this trust, which has created the brand that is loved by every generation of consumers over the last 78 years".

Amul annually procures 11 billion litres of milk and is worth Rs 80,000 crore ($10 Billion), with its products being picked up 22 billion times in a year, the highest in the world.