Amrutanjan Health Care today said it has joined hands with Amazon to offer its products on the e-commerce giant's platform.
While initiatives have been taken to strengthen distribution in the existing channels, e-commerce is also the principal area of focus for the company's management as part of Go to Market effort, Amrutanjan Health Care said in a filing to BSE.
"This will help us realise our objective of ensuring that the brand reaches consumers in new geographies," it added.
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