The high-end iPhone 15 series by Apple sees a strong start in India, with advance bookings beating that for the previous model by nearly 25 percent since it was launched on September 15, a newspaper report has said.
The base iPhone 15 and the premium iPhone 15 Pro Max, which is priced between Rs 1,59,900 and 1,99,900, are particularly popular. Apple is set to release its iPhone 15 series with a record-breaking launch-phase stock in India. The number of units available during the launch phase is estimated to be between 270,000 and 300,000 units, representing a massive increase or double the stock compared to the iPhone 14 series launch, the Economic Times reported citing chief executives of leading retailer.
Also Read: iPhone 15 draws interest but high price of Made-in-India phone a letdown for customers
Moneycontrol couldn't verify the report independently.
Retailers in India have reported a surge in pre-bookings for Apple’s iPhone 15 series, reflecting the strong demand and enthusiasm for Apple's smartphones. Some retailers even started taking pre-bookings immediately after the product unveiling, showcasing the high level of interest among consumers. However, due to confidentiality agreements and strict instructions from Apple, the retailers chose to remain anonymous and refrained from commenting publicly about Apple's business, the report mentioned.
Also Read: Apple to produce iPhone 15 Plus from next quarter in India; imports to meet festive demand
The iPhone 15 Pro Max is experiencing a huge waiting period in India, with some models showing a delay of more than a month for delivery from Apple’s company-owned online store. Delivery dates vary based on the colour and memory combination, with certain models available from October 14 and others from November 2. This delay in availability is not unique to India, as there are media reports of a global shortage of the iPhone 15 Pro Max in several markets.
In contrast, other models like the iPhone 15, 15 Plus, and 15 Pro also have delayed delivery dates for online orders but are generally available for pick-up on September 22 from Apple's own stores in Delhi and Mumbai.
Also Read: This is how much the iPhone 15 will cost in India
Apple is set to commercially launch the iPhone 15 series in approximately 40 countries, including India, on September 22.
“For other models, ample stock will be provided to large multi-brand stores and Apple exclusive outlets but going by the pre-booking craze there might still be some shortages for specific models and colours,” the financial daily quoted an executive as saying.
The chief of a major national retail chain has highlighted that since this year Diwali is delayed (in November), Apple is expected to witness a bumper launch for the iPhone 15 series. “Also, this year all the four models are getting launched on the same date unlike earlier when there was a phased launch. So, pre-booking demand will be more,” he told the daily.
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