It’s always nice to stand in the beauty aisle, and stare at rows of lipsticks. But it’s difficult when you are unsure which one to choose. With countless finishes, shades, and formulas now available, picking the right lipstick can feel like a challenge. Some formulas promise long-lasting colour, while others focus on hydration or shine. And of course, your mood, the weather, or even the occasion plays a part. Understanding the basics of each trend makes it much easier to find your perfect lipstick.
It’s easy to feel overwhelmed by the endless choices available today. "Lipstick has evolved with us," says Aashka Goradia Goble, Co-founder and CMO, RENEE Cosmetics. “It’s no longer just about colour. It’s about texture, comfort, and being creative too. The options today include dramatic matte for nights out, a glossy sheen for daytime, and more,” she adds.
Each lipstick finish offers a different mood and style. The trick is finding the right one to suit you and your occasion.
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Lipsticks now come in a wide range of formulas: from hydrating balms to pH-reactive tints that adjust to your skin’s chemistry, says Goradia. “Every woman deserves to have a lipstick that feels like it was made just for her. It should be comfortable, effortless, and most importantly, fun,” she says.
Goradia shares a breakdown of the most popular lipstick styles and tips on how to find your perfect match:
- Glossy glam: Glossy lips are back with a modern twist. Today’s glosses are non-sticky and packed with nourishing ingredients like hyaluronic acid and vitamin E. Some even include collagen for a subtle plumping effect. “Gloss is ideal for a fresh, youthful look and works beautifully with a lip liner for added definition,” Goradia says.
- Matte magic: Matte lipsticks are all about bold colour and a velvety finish. Unlike older formulas that felt drying, today’s versions include butters and oils to keep lips soft. “Matte is perfect for those who want long-lasting colour with a polished look,” she says.
- The pH-changing tints: These clever lipsticks react to your body’s pH levels, creating a shade that’s unique to you, usually soft pinks or berry tones. They offer a sheer, balm-like feel with subtle staining power. “pH tints are great for everyday wear and require minimal effort,” Goradia says.
How to pick the best lipstick for you:
Choosing a lipstick depends on both your mood and the occasion. “Glosses are great for casual, daytime outings, while mattes are ideal for long events or bold moments. If your lips feel dry, opt for hydrating tints or balm-based options. Some days call for gloss, others for matte, it’s all about what makes you feel your best,” Goradia says.
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