JioStar has launched a mythological web series called Mahabharat: Ek Dharmayudh at a time when creative groups around the world are having trouble trying to use the power of artificial intelligence in filmmaking. This shows how a classic epic, combined with modern technology can produce pure magic.
The series serves as proof as to how an epic as classic as the Mahabharata, can be reimagined for a new era of viewers with the help of artificial intelligence that helps breathe life into ancient legends with breathtaking scale and emotional depth, allowing for an unparalleled immersive viewing experience.
With Mahabharat: Ek Dharmayudh by combining India's rich cultural heritage with the potential of the future, JioStar has raised the bar for Indian entertainment. The show shows the powerful results of creative storytelling, revealing up a universe of endless possibilities.
While speaking about the trailer launch, the Founder & Group CEO of Collective Artists Network stated, “For many of us, the Mahabharat is more than just a story; it's the tales we grew up hearing from our parents and grandparents, stories that shaped our imagination and values. With AI Mahabharat, we get to experience those same timeless stories in a completely new way, brought to life through the power of modern AI technology. The trailer is just a glimpse of what’s ahead, emotional, grand, and immersive. It’s thrilling to see these beloved characters and moments come alive for today’s audience, while still keeping the heart and soul of the epic intact.”
Kevin Vaz, the CEO, Entertainment, JioStar, also stated, “The entertainment we offer our viewers is not just about encompassing the varied and myriad cultures that is India. It is as much about leveraging the power of technology to enhance the viewing experience. Mahabharat: Ek Dharmayudh is a celebration of that belief – a fusion of a timeless epic and machine intelligence that mirrors the spirit of a new India. Through this series, we’re building a bridge between tradition and the future , proving that our oldest and most revered stories can still be our most futuristic yet."
With the first installment of the series, which consists of 100 episodes, viewers will experience one of the oldest epics in the world—the epic war between the Pandavas and the Kauravas.
Mahabharat: Ek Yudh will be streaming on JioHotstar on October 25 and will air on Star Plus on October 26.
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