Stree 2 beats Prabhas' Kalki 2898 AD (Hindi), becomes third most profitable Hindi film of 2024

The film was released on August 15, 2024, coinciding with the Independence Day holiday, a strategic move that helped maximize its initial audience. Despite competing with other releases like ‘Khel Khel Mein’ and ‘Vedaa’, ‘Stree 2’ emerged victorious, dominating the box office from day one.

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One of the most significant achievements for ‘Stree 2’ has been surpassing the returns of ‘Kalki 2898 AD’ (Hindi), a film that had previously held the third spot on the list of the most profitable Hindi films of 2024. ‘Kalki 2898 AD’ had set a high bar with a profitability rate of 154.13%, but ‘Stree 2’ managed to exceed this with its 240% ROI.

The film’s success can be attributed to several factors. First, the strong brand established by the original ‘Stree’ film created a solid foundation of anticipation and excitement among fans. Additionally, the star power of Shraddha Kapoor and Rajkummar Rao, combined with Amar Kaushik’s direction, has proven to be a winning combination.

‘Stree 2’ was made on a budget of Rs 60 crores, a modest amount considering the high production values and star cast. In its extended opening weekend alone, the film garnered a collection of ₹204 crores at the Indian box office. This massive earning, when compared to its production budget, highlights just how profitable the film has become. The ROI of 240% is calculated based on the return of Rs 144 crores over the initial investment, making ‘Stree 2’ a clear financial success.

The film’s ability to generate such high returns in a short period is indicative of its wide appeal and the effective marketing strategies employed by the producers. Furthermore, the film’s positive word-of-mouth and strong critical reception have ensured continued audience interest, contributing to its sustained box office performance.

As of now, ‘Stree 2’ ranks third on the list of the most profitable Hindi films of 2024. The top five films include:

1. Munjiya- 256% ROI
2. HanuMan (Hindi)- 241.17% ROI
3. Stree 2- 240% ROI
4. Kalki 2898 AD (Hindi)- 154.13% ROI
5. Shaitaan- 132.20% ROI

‘Stree 2’ has not only surpassed ‘Kalki 2898 AD’ but also poses a strong challenge to the number two spot, currently held by ‘HanuMan (Hindi)’ with a 241.17% ROI. Given the momentum behind ‘Stree 2’, it is expected to surpass ‘HanuMan (Hindi)’ and potentially challenge the top spot held by ‘Munjiya’ with its 256% ROI.

The success of ‘Stree 2’ has established it as one of the biggest hits of the year, and the film shows no signs of slowing down. The combination of strong performances, an engaging storyline, and effective direction has resonated with audiences across India. Additionally, the film’s profitability highlights the increasing importance of ROI in determining a film’s success in the modern box office landscape.

As the film continues its run, industry experts are keenly watching to see if ‘Stree 2’ can maintain its pace and climb higher on the list of the most profitable films of 2024. With the holiday season approaching and fewer major releases on the horizon, ‘Stree 2’ has a strong chance of continuing its dominance at the box office.