Jyoti Saxena on the success of female-oriented movies ‘Crew’ and ‘Ae Watan Mere Watan’, says “audience preferences have evolved, they crave authenticity and originality’

In the whirlwind world of Bollywood, where box office success often seems as capricious as the monsoon rains, actress Jyoti Saxena is making waves with her opinions on the changing tides of audience preferences. With two back-to-back films set for release, Jyoti Saxena threw light on the industry's shifting dynamics, particularly regarding female-oriented films versus their male-centric counterparts.

Jyoti Saxena stands at the forefront of a burgeoning conversation over Kareena Kapoor, Tabu, and Kriti Sanon's film ‘Crew’ and the star-studded spectacle of Akshay Kumar and Tiger Shroff's ‘Bade Miyan Chote Miyan’.

Jyoti Saxena spoke about how women oriented movies are likely to work more than the usual men dominated ones. She said: "It's all fair to say that female-oriented films work more than male-oriented films. The industry and audience preferences have evolved. They crave authenticity and originality, not just star power or recycled formulas. The recent example is the two consecutive female-oriented films that have amazed the audience with their performance Kareena Kapoor's ‘Crew’ and Sara Ali Khan's ‘Ae Watan Mere Watan’."

"For me, it's very evident that now message oriented films and female-lead films work more than male-oriented or male-leading films, as the audience can resonate and connect more now and they want to have fresh content and not copied, because I feel after doing so much promotion and hype, audiences simply don't connect with films that feel derivative or lack freshness. It's not about big names or manufactured hype anymore. Audiences want substance, and they're embracing stories that speak to them authentically. I feel and hope ‘BMCM’ had worked more on their story and performance rather than just promoting it so much."