Siddharth Anand and Mamta Anand's latest cinematic venture, Jewel Thief – The Heist Begins, has struck gold—both literally and figuratively—by becoming Netflix’s most-viewed film of 2025. Produced under the Marflix Pictures banner, the action-packed heist drama has captured the attention of audiences worldwide, amassing a staggering 16.1 million views in just two weeks.
The film, which dropped on Netflix earlier this year, opened to massive numbers with 7.8 million views in its debut week, followed by a spectacular 8.3 million views in its second week, solidifying its dominance on the platform. These numbers not only propelled Jewel Thief to the top of the streaming charts but also etched its name in the record books as a defining success for the streaming giant in 2025.
Much of the film’s success is credited to the powerhouse combination of Siddharth and Mamta Anand, whose reputation for high-quality, visually immersive storytelling has consistently drawn both critical and commercial acclaim. Marflix Pictures, known for its grand-scale productions, left no stone unturned in delivering a visually stunning and gripping cinematic experience.
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The film also benefited from a star-studded ensemble cast that brought undeniable charisma and depth to the narrative. Add to that a marketing campaign that broke conventions—leveraging mystery-driven teasers, interactive fan campaigns, and viral social media challenges—and Jewel Thief had all the makings of a blockbuster.
Since its release, Jewel Thief – The Heist Begins has earned widespread praise as a thoroughly entertaining, family-friendly film that’s perfect for a laid-back evening at home. Its catchy soundtrack has also contributed to its popularity, with several tracks trending across music platforms.
With such record-breaking achievements, Jewel Thief has not only captured the imagination of viewers but also set a new benchmark for digital-first releases in 2025. Other filmmakers and streaming services now have a tough act to follow, as Jewel Thief continues to sparkle in the global spotlight.
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