Deepika Padukone sets Instagram record with 1.9 Billion views on reel

One of India's most significant international stars, Deepika Padukone, is making waves again, but this time on Instagram rather than the big screen.

The actress, who has more than 80 million followers, recently shared a promotional reel with a chain of upscale hotels, changing the course of social media history.

As part of a sponsored collaboration, the hotel's property was featured in a simple yet elegant reel. The video received an incredible 1.9 billion views in just eight weeks, making it the most-watched reel on Instagram worldwide. This is an unprecedented accomplishment for a branded post.

Though the content itself was simple and in line with Padukone’s usual elegance, it instantly caught the attention of fans and social media users across the globe. The reel sparked a massive online frenzy, with Deepika’s followers flooding the comments section in awe of the record-breaking views.

One excited fan wrote, “Most-watched Instagram reel in the world!? Queen for a reason!” while another marvelled, “1.9 billion what !!?!?!?!?? First time I've seen a billion views.” A third user added, “It’s Instagram history to achieve 2 billion views in a month,” while another quipped, “Guys, this is just an Ad. Imagine that! If Deepika’s Ad can go this viral, just think how iconic she really is.”