Bollywood actor Ajay Devgn has recently teamed up with Vishwa Samudra Group to unveil the new identity of NY Cinemas. The actor has recently introduced Devgn Cinex at the North Bombay Sarbojanin Durga Puja held at the SNDT Women’s College grounds in Juhu.
The rebranding event was attended by prominent personalities. Following the Durga Puja celebration, the new Devgn Cinex logo was introduced amid cheers, music, and lights.
The actor talked about the rebranding at the event and said, “Durga Puja is a celebration of tradition, togetherness and shared joy. In many ways, cinema does the same, it brings people closer through stories.”
He elaborated, “And what better day than today to announce the next chapter for our cinemas. With Devgn CineX, our vision is to bring this magic to audiences across India with state-of-the-art formats that allow every emotion and every moment of a film to be experienced at its fullest.”
Vishwa Samudra and NY Cinemas pledged to revolutionise the moviegoing experience by implementing state-of-the-art digital technology, renovating theatres, and expanding nationwide.
Shivdutt Das, Group Managing Director of Vishwa Samudra, also reflected on the new name, “Devgn Cinex is more than a new name; it is a vision to transform cinema halls into spaces of innovation, comfort, and culture. We are committed to scaling this brand across India.”
In addition to utilising cutting-edge digital technologies like artificial intelligence (AI), app and web platforms, customer engagement tools, and rewards programs to create seamless experiences for moviegoers, Devgn Cinex announced plans to launch premium formats with its debut.
The business also described its strategic focus for the upcoming years, which includes strengthening its presence in South India and expanding into tier-1 cities and metro areas.
Mr. Satish Kottakota, Chief Executive Officer, NY Cinemas, noted, “Devgn Cinex is ready to expand its footprint with new screens planned across the country. Our immediate focus will be metros and tier-1 cities, particularly in South India, where the appetite for cinema is unmatched. This is just the start of a growth story we are excited to share with audiences nationwide.”
Also Read: Ajay Devgn, Kajol pose with daughter Nysa at Durga Puja Pandal, watch viral video
The launch was given both emotional depth and heritage by the cultural setting of North Bombay Durga Puja, which has been a meeting place for Mumbai's creative community since 1948.
Renowned actress Kajol, who is married to Ajay Devgn, and Mrs. Sonam Shivdutt also attended the ceremony as special guests. With the tagline, "Cinema. Reinvented," Devgn Cinex now takes the stage.
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