Rosé has just pulled off a milestone that even by K-pop’s sky-high standards feels historic. The Blackpink star’s music video for APT., her hit collaboration with Bruno Mars, crossed the 2 billion views mark on YouTube this Wednesday.
The clip hit the figure just 335 days after its release on October 18, 2024, according to her agency The Black Label. That makes APT. the fastest K-pop video ever to reach 2 billion views—a record that cements Rosé’s already sky-high global status.
First as a Group, Now as a Soloist
This isn’t Rosé’s first time in the “2 billion” club. She’s already been there with Blackpink’s Ddu-du Ddu-du and Kill This Love. But this new mark is special. It makes her the first K-pop artist ever to have music videos crossing the milestone both as part of a group and on her own.
A Song That Took Over the World
Apt. wasn’t just a viral hit. The track, pulled from Rosé’s debut full-length album rosie, dominated charts in Korea and beyond. It snagged Song of the Year at the MTV Video Music Awards in September, further proving its reach outside Asia.
The song itself is a quirky take on a Korean drinking game turned pop anthem, wrapped in Rosé’s airy vocals and Mars’ signature groove. Fans couldn’t stop streaming, and now the YouTube numbers speak for themselves.
Also read: Kim Ga Eun and Yoon Sun Woo announce Wedding date: K-Drama stars to tie the knot in Seoul
The Bigger Picture for K-Pop
For context, APT. is also the fastest video by a lead female artist worldwide to hit the 2 billion benchmark, and the fourth fastest overall. That’s not just a K-pop record—it’s a global one.
And with Rosé blazing a trail, it also marks another milestone for Blackpink’s legacy. She’s now the only member with a solo track at this level.
Discover the latest Business News, Sensex, and Nifty updates. Obtain Personal Finance insights, tax queries, and expert opinions on Moneycontrol or download the Moneycontrol App to stay updated!
