Popular singer-songwriter, rapper, and music producer AP Dhillon has just released the music video for "Bora Bora," a standout track from his recently launched nine-track EP, "The Brownprint." This project highlights the Punjabi trailblazer's talent for effortlessly blending genres and crossing geographical boundaries.
Featuring Afrobeats superstar Ayra Starr, the animated music video directed by Los Angeles-based filmmaker Michelle Parker, known for her collaborations with artists like Wiz Khalifa, Young Thug, and Cardi B vibrantly celebrates diversity and love. Set in a cozy neighborhood, the video embodies community spirit and shared joy, transforming everyday streets into an energetic dance party where people of all ages and cultures unite to celebrate love and life.
Sharing his thoughts on the collaboration AP Dhillon says, "With 'Bora Bora,' we wanted to create a musical experience that brings people closer together. It's about embracing the energy of the present moment and inspiring others to do the same. The music video is a celebration of unity and how it's a bigger and better party when we all stand together."
Elaborating further Ayra Starr adds, “Working on 'Bora Bora' was an amazing experience. The song embodies the spirit of freedom and self-expression that music brings to our lives. It's about breaking down barriers and finding common ground through music. I hope this track inspires people to come together, celebrate their differences and create beautiful memories."
WATCH HERE
Out now via Republic Records in alliance with Universal Music Canada, the music video is a visual spectacle, beginning with AP Dhillon's laid-back vibe against a backdrop of urban graffiti. Ayra Starr's entrance is nothing short of captivating. The heart of the video lies in the vibrant street dance scenes, where people of all ages and backgrounds come together in a joyous celebration of unity. The climax is a dynamic duet between AP Dhillon and Ayra Starr, their voices blending seamlessly to create a harmonious sound that perfectly encapsulates the song's theme. Their on-screen chemistry is palpable, adding an extra layer of depth to the performance.
Michelle Parker's direction brings out the best in both artists, creating a visual narrative that complements the song's upbeat rhythm and uplifting lyrics. The result is a music video that feels like a warm invitation to a Neighbourhood block party, where everyone is welcome and the music never stops.
ABOUT AP DHILLON
AP Dhillon is emerging as a leading figure in the global takeover of Punjabi music. With over 5 billion streams worldwide, this multi-talented artist blends pop, hip-hop, and global influences to create a fresh sound. His 2020 anthem "Brown Munde" symbolizes the universal immigrant struggle and reflects his own journey after moving from India to Vancouver Island in 2015.
Learning English and adapting to a new culture on his own, he began his music career by teaching himself production through YouTube tutorials while working at Best Buy. Since independently releasing music online in 2019, his melodic trap hit "Brown Munde" resonated with audiences, amassing over 700 million views on YouTube. This success propelled him to international recognition, leading to sold-out shows across Canada, the UK, and Dubai, as well as a documentary chronicling his journey, "AP Dhillon: First Of A Kind," released on Amazon Prime in 2023. That same year, he made history as the first Punjabi language artist to perform at the Juno Awards with his song "Summer High."
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