Aamir Khan on rejecting Rs 125 crore OTT deal of Sitaare Zameen Par: "I was given a lot of advice against what I was doing"

In a rare move that defies prevailing industry practices, Bollywood superstar Aamir Khan recently revealed his decision to turn down a Rs 125 crore OTT subscription deal for his latest film Sitaare Zameen Par. In an exclusive interview with Business Today, the actor-producer spoke about the bold choice, stressing the value he places on audience feedback over upfront monetary gains.

“We did not sell the subscription model before the release. That was a tough and big decision,” Aamir said. “We didn’t have any safety net. But I believe it is the audience that decides how much they love the film.” The actor noted that the film has crossed Rs 250 crore in global box office earnings, reinforcing his faith in traditional theatrical releases and word-of-mouth marketing.

Aamir Khan admitted that rejecting the lucrative OTT deal wasn’t easy. “I was given a lot of advice against what I was doing. But I strongly felt that model is not good for me in the long run, creatively or from a business perspective,” he said. The actor emphasized that audience trust and genuine reactions hold greater value to him than guaranteed revenue. “Rather than the Rs 125 crores of a pre-sale, I would rather take Rs 100 from each audience member. That is more valuable to me.”

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