HomeAutomobileRoyal Enfield eyes stronger global ride, upbeat on domestic demand recovery

Royal Enfield eyes stronger global ride, upbeat on domestic demand recovery

The company, which recently crossed the selling of one million motorcycles in a year — a tenfold jump from about 100,000 units a decade ago — is betting on the middleweight segment to fuel its expansion.

May 14, 2025 / 21:30 IST
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Eicher Motors' stock has rallied 12 percent since the start of the year.
Eicher Motors' stock has rallied 12 percent since the start of the year.

Eicher Motors, the maker of Royal Enfield motorcycles, is confident of accelerating growth both in India and overseas, riding on product pipeline, premiumisation trends and sustained brand-building efforts.

The company, which recently crossed the selling of one million motorcycles in a year — a tenfold jump from about 100,000 units a decade ago — is betting on the middleweight segment to fuel its expansion. It holds an 88 percent market share in this category in India and continues to double down on it with upcoming launches and refreshes lined up through the year.

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“Premiumisation is continuing,” the management said in a post-earnings call, adding that marketing investments and activations are helping grow the segment. The company expects domestic momentum to remain healthy, especially with signs of a revival in urban markets thanks to income tax cuts, while rural demand continues to be strong.

Internationally, Eicher Motors is cautiously optimistic. Royal Enfield is already the number one midweight brand in the UK, number two in Argentina and number three in Brazil — where it recently launched the new Himalayan after a long homologation cycle. Bangladesh, a new entrant to its global footprint, is also showing promise.