The main reason why BlackBerry smartphones are very popular in countries like India, the Middle East and Africa is because they feature Research in Motion’s BlackBerry Messaging Service (BBM). A vast majority of the younger generation use this service to seamlessly communicate with their friends, colleagues and acquaintances. So, what does the brand do to build up on their hugely popular messaging client? Nothing but add a dedicated shortcut button on a device making it extremely convenient to access the BBM service. This is what Research in Motion have done and have incorporated a dedicated key on their upcoming BlackBerry Curve 9320 smartphone. Click here for full story
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